Doing the DSM Hokey Pokey

ZZZ Pack SM SingleGuest Template NEWshirt (3)

Tiger Woods is a champion, record setting golf legend, and he still has a golf coach. Don’t you think a DSM coach might be able to help coach you and your team to new heights? That’s the question posed to Erin, Lisa, Toby Breeze, and our listeners by coach extraordinaire Michael Cowen, founder and CEO of Awaken2Sleep.

Michael has been living in the sleep world for more than 17 years and has observed many of the best and worst practices. He shares the one critical issue that prevents practices from reaching their dental sleep goals. I’ll give you a hint – it isn’t bite technique or device selection.

Think about this scenario. Your patient is there for a prophy. You start talking about airway health and sleep. Walls go up, and trust goes down. Michael downloads with the ZZZ Pack about how to communicate and connect with patients to overcome this cynicism while building trust, conveying your “WHY,” and becoming the type of clinician that patients want to hug.

His “WHY,” regarding his early years as a pediatric sleep technician and a serious sleep-related health scare with his daughter, will leave you near tears and motivated to be more.

You’ll learn how doing the Dental Sleep Medicine Hokey Pokey will help you better understand your team, your WHY, and objectively set SMART goals. Who are you? Who do you want to be? What are your skills, and what are your limitations? Michael goes deep on all these topics plus servant leadership and more before being the first ZZZ guest to leave us with a personal playlist.

Are you making excuses for why your screening processes aren’t bearing fruit or your production is below goal? Do you even know what your goal is? Does your team? If you answered “yes” or “no” to any of these questions, then you need to put down that glass of chocolate milk and listen to this episode now... like right now.

Michael Cowen

Michael Cowen

Michael Cowen is the CEO/Founder of Awaken2Sleep, an innovative training and online education company that combines the use of advanced technology and team training techniques to streamline the process of treating sleep apnea.

Meet the ZZZ Pack:


Lisa Moler is founder and CEO of MedMark LLC and publisher of several dental specialty publications. Her personal experience with obstructive sleep apnea inspired her to launch Dental Sleep Practice magazine.

Dr. Erin Elliott lectures extensively on dental sleep medicine and short term orthodontics and loves to help general dentists extend this life-saving service to their patients. She teaches sleep apnea with 3D-Dentists and Dr. Tarun Agarwal and privately coaches practices about sleep.

Jason Tierney is the founder of the North American Dental Sleep Medicine Symposium and has contributed to the development of numerous devices for the treatment of obstructive sleep apnea and migraine headaches. He also serves as editor-in-chief of Dental Sleep Practice magazine.

Stay Relevant With Dental Sleep Practice

Join our email list for CE courses and webinars, articles and more..

Shopping Cart
Scroll to Top