Sandra Marlowe discusses how to nurture a relaxation response in everyday life and the dental office. Nighttime sleeplessness may be a result of our minds and our bodies combined response to stress. A study in International Journal of Psychophysiology pointed out Chinese researchers’ discovery that our bodies are primed to stay awake when we perceive threats, and nighttime … [Read more...]
“Magic Wand” Marketing
by Chris Bez, opportunity engineer There’s something about magic that compels attention. At some point you know there is slight of hand or trickery involved, and yet you’re drawn to watch. Repeatedly. Perhaps it’s curiosity or the unspoken challenge of catching the magician in the act that draws you in, but whatever it is, one thing is certain; the better the practitioner, th … [Read more...]
TEAM Impact on Dental Sleep Medicine
by Glennine Varga, AAS, RDA, CTA Dental Sleep Medicine (DSM) is a therapy that thrives with team interaction. Don’t get me wrong – I’ve seen successful offices function with only two people. All the same, Talking, Educating, Assessing and Marketing (TEAM) is the way to spring Sleep forward in your practice. There is a great article: Sleep Medicine: A Team Spo … [Read more...]
Sleep Medicine: A Team Sport
The effectiveness of the team will be reflected in the effectiveness of treatment by James D. Geyer, MD; Paul R. Carney, MD; and Monica M. Henderson, RN, RPSGT Reproduced in its entirety with permission from Practical Neurology. 2018;17(3):53-55. "No man is an island entire of itself; every man is a piece of the continent, a part of the main." – John Donne Donne’s … [Read more...]
Is Medicare Billing for Oral Appliances Worth the Time and Effort?
by Rose Nierman, CEO Nierman Practice Management If you’ve been on the fence about increasing the presence of Oral Appliance Therapy (OAT) for Obstructive Sleep Apnea (OSA) in your practice and billing Medicare, consider this; Medicare is the largest health insurer in the US. By 2020, 64 million individuals will have Medicare. Medicare reimburses for OAT when t … [Read more...]
The Changing World of Dental Sleep Medicine
by Dr. Warren Schlott The practice of sleep medicine and dental sleep medicine is rapidly changing. The Affordable Health Care Act has forced changes in medicine that have consequences for dental sleep medicine. Exploring what “was” and what “is” can be beneficial to the success of a dental sleep practice. For those that can adapt, dental sleep medicin … [Read more...]
Marketing From a Culture of Innovation by Chris Bez, opportunity engineer
There’s a buzz in larger corporations today about nurturing a culture of innovation, and in the dental sleep medicine field, it appears the idea of getting seriously innovative is being forced upon us. At one point (long ago and far away) there were few ABDSM Diplomates, medical insurance was looked at in a completely different light than it is today, and DME suppliers did t … [Read more...]
Fun opportunities to awaken DSM in your practice!
by Glennine Varga, AAS, RDA, CTA Let’s face it – it’s not always fun and games when wearing oral appliances to improve sleep breathing but on the other hand there are some fun things we team can do to enhance our patient’s experience. It amazes me how fast the sleep industry is growing and producing some really cool wearables, apps and sleep hygiene products. Let’s use t … [Read more...]
Don’t Price Yourself Out of the Game by Randy Curran
Over the past several years billing sleep appliances for dental practices, I’ve had the opportunity to witness many successes and failures. Success can be achieved through a process of these steps: getting effective training for the doctor and team, giving team members optimal time and resources to implement new practices, using a third-party billing service for at least the fi … [Read more...]
Did You Hear the One About the Dentist…? by Chris Bez, opportunity engineer
Marketing for a Dental Sleep Medicine practice, as we all know, is at a right angle to marketing for a general dentistry practice. While the marketing vehicles may be the same, the target audience is multi-pronged and the messages for each aspect of your marketing strategy are very different. There is also the added dimension of being invisible. Perhaps less so in recent years, … [Read more...]
