by Steve Carstensen, DDS, FAGD, FACD, FICD, D.ABDSM Have you ever been asked to do something you weren’t trained to do? Did you feel some pressure, either from the requester or in your own mind, to say “Yes” because you […]Read Article
by Randy Curran It is paramount that providers understand the definition of each medical code they bill using their NPI number whether it’s to federal, state, or privately funded insurance plans. As the number of dentists billing medical codes increases, […]Read Article
by Rose Nierman, Founder & CEO, Nierman Practice Management There’s a new buzzword in town, and that word is Telemedicine. Telemedicine encounters for Dental Sleep Medicine (DSM) are increasing, and rightly so! Research reports that telehealth interventions produce positive outcomes […]Read Article
by Joy L. Moeller, BS, RDH Many dental offices are involved in the treatment of sleep disorders, restricted frenums, orthodontics, cosmetic dentistry, oral facial pain and pediatric dentistry. New studies are now validating the collaboration of the treatment of myofunctional […]Read Article
by Randy Curran and Kyle Curran As a dentist treating Obstructive Sleep Apnea, is it in your best interest to contract and become in-network with medical insurance payors? This is a common question for providers across the full spectrum […]Read Article
by Rose Nierman, Founder & CEO, Nierman Practice Management Great news for dental practices! The average allowed amount that clients of Nierman Practice Management’s (NPM) medical billing service saw in 2019 for a custom-made oral appliance for OSA (Code […]Read Article
Are you ready? As we approach 2020 there are many things I’m excited about that will bring awareness to your dental sleep medicine practices across the US. New technology, public awareness and collaboration all will play a role in patients asking dentists about sleep breathing and optimal airway health. Again I ask, are you ready?Read Article
This is the third in a series of articles focused on effectively attracting sleep patients through digital branding and marketing.
In the previous two articles we discussed the importance of creating a brand identity for sleep that is independent of your general dental practice brand and generating supporting assets that position you as the recognized authority in your market.
The third step in implementing a successful direct-to-patient digital marketing strategy is proactively promoting your sleep practice online. In other words, letting potential sleep patients know that you exist and that you offer an excellent solution to their sleep breathing issues.