by Glennine Varga, AAS, RDA, CTA The good news is sleep disordered breathing is starting to become more of a focus in our profession. The bad news is…well, there is no bad news. The increase in awareness may create a competitive environment with patients and your referral sources, but competition is good. Dental teams have expressed frustration that patients want to see i … [Read more...]
Medical Management of Pediatric Sleep Apnea and TMD in Your Dental Office
A Beginner’s Guide by Christine Taxin Sleep apnea is a growing problem for America’s children and teenagers. Researchers from the Cleveland Clinic have suggested that between 1% and 10% of U.S. pediatric patients suffer from obstructive sleep apnea (OSA), with devastating results. Sleep apnea impacts children’s endocrine systems, their growth, their behavior, their abili … [Read more...]
Marketing in the Era of #MeToo
by Chris Bez Marketing your practice should be simple, right? In a great marketing environment, you tell your story, people are convinced you’re great, they love you, they flock to your door, they get an appliance and you’re off to vacation with the family, sipping margaritas at the shore. Then you wake up. As you jolt into awareness, that perfect marketing dream, like a p … [Read more...]
CARVE your Path to Social Media Success
Be Consistent, Accurate, Responsible, Varied and Effective by Sasha Thompson-Bachtold, MEd In a social media evaluation of ten dental sleep practices, only 20 percent of practices that appear to practice dental sleep medicine had successfully met all five criteria for optimal social media results. The CARVE formula is the perfect guide for creating your own path to … [Read more...]
Recover, repair, and heal from super stress with BrainTap®
Sandra Marlowe discusses how to nurture a relaxation response in everyday life and the dental office. Nighttime sleeplessness may be a result of our minds and our bodies combined response to stress. A study in International Journal of Psychophysiology pointed out Chinese researchers’ discovery that our bodies are primed to stay awake when we perceive threats, and nighttime … [Read more...]
“Magic Wand” Marketing
by Chris Bez, opportunity engineer There’s something about magic that compels attention. At some point you know there is slight of hand or trickery involved, and yet you’re drawn to watch. Repeatedly. Perhaps it’s curiosity or the unspoken challenge of catching the magician in the act that draws you in, but whatever it is, one thing is certain; the better the practitioner, th … [Read more...]
TEAM Impact on Dental Sleep Medicine
by Glennine Varga, AAS, RDA, CTA Dental Sleep Medicine (DSM) is a therapy that thrives with team interaction. Don’t get me wrong – I’ve seen successful offices function with only two people. All the same, Talking, Educating, Assessing and Marketing (TEAM) is the way to spring Sleep forward in your practice. There is a great article: Sleep Medicine: A Team Spo … [Read more...]
Sleep Medicine: A Team Sport
The effectiveness of the team will be reflected in the effectiveness of treatment by James D. Geyer, MD; Paul R. Carney, MD; and Monica M. Henderson, RN, RPSGT Reproduced in its entirety with permission from Practical Neurology. 2018;17(3):53-55. "No man is an island entire of itself; every man is a piece of the continent, a part of the main." – John Donne Donne’s … [Read more...]
Is Medicare Billing for Oral Appliances Worth the Time and Effort?
by Rose Nierman, CEO Nierman Practice Management If you’ve been on the fence about increasing the presence of Oral Appliance Therapy (OAT) for Obstructive Sleep Apnea (OSA) in your practice and billing Medicare, consider this; Medicare is the largest health insurer in the US. By 2020, 64 million individuals will have Medicare. Medicare reimburses for OAT when t … [Read more...]
The Changing World of Dental Sleep Medicine
by Dr. Warren Schlott The practice of sleep medicine and dental sleep medicine is rapidly changing. The Affordable Health Care Act has forced changes in medicine that have consequences for dental sleep medicine. Exploring what “was” and what “is” can be beneficial to the success of a dental sleep practice. For those that can adapt, dental sleep medicin … [Read more...]
