Practice Management

Dental Sleep: Practice Management

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direct-to-patient digital marketing strategy

Growing a Dental Sleep Practice: Step 3 – Online Promotion

This is the third in a series of articles focused on effectively attracting sleep patients through digital branding and marketing.
In the previous two articles we discussed the importance of creating a brand identity for sleep that is independent of your general dental practice brand and generating supporting assets that position you as the recognized authority in your market.
The third step in implementing a successful direct-to-patient digital marketing strategy is proactively promoting your sleep practice online. In other words, letting potential sleep patients know that you exist and that you offer an excellent solution to their sleep breathing issues.

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