Are you ready? As we approach 2020 there are many things I’m excited about that will bring awareness to your dental sleep medicine practices across the US. New technology, public awareness and collaboration all will play a role in patients asking dentists about sleep breathing and optimal airway health. Again I ask, are you ready?Read More
This is the third in a series of articles focused on effectively attracting sleep patients through digital branding and marketing.
In the previous two articles we discussed the importance of creating a brand identity for sleep that is independent of your general dental practice brand and generating supporting assets that position you as the recognized authority in your market.
The third step in implementing a successful direct-to-patient digital marketing strategy is proactively promoting your sleep practice online. In other words, letting potential sleep patients know that you exist and that you offer an excellent solution to their sleep breathing issues.Read More
Editor’s intro: Rose Nierman wants to help clinicians avoid claim denials. Did you know that 90% of claim denials from medical insurance are preventable? She offers helpful advice on streamlining medical […]Read More
Editor’s intro: Glennine Varga, dental sleep medicine coach, explains her implementation ideas to attract patients with sleep related breathing disorders. by Glennine Varga, AAS, RDA, CTA What does the sleep culture […]Read More
Editor’s intro: Taking defensive measures to prevent implanted malware from hijacking your patient and practice files is imperative to keeping your data safe. by Gary Salman It seems that you can’t turn […]Read More
Medical insurers are defining what is medically necessary for pediatric patients with airway issues, and the exciting developments mean some oral appliances or functional orthopedic appliances may be covered. This can […]Read More
Editor’s intro: Building a well optimized digital footprint as a marketing asset requires a multi-faceted approach to develop an online reputation for your sleep practice. by Marc Fowler This is the second […]Read More
Editor’s intro: Many patients are unaware of how sleep-related breathing contributes to overall health and wellness. The American Dental Association’s policy statement for dentists on sleep related breathing disorders offers dentists a […]Read More
Editor’s intro: To position a sleep practice as expert in airway and sleep breathing issues in the minds of prospective patients, clinicians need to establish a brand identity that is different than […]Read More
Editor’s intro: Achieving advanced TMD and orofacial pain treatment skills and education in the DSM practice can differentiate your practice and allow you to provide the best quality care for your patients. […]Read More