In late September, the World Sleep Society held their meeting in beautiful Vancouver, Canada. This five-day event assembled sleep and health volunteers, medical auxiliaries, and licensed medical professionals of every description who are concerned with sleep and sleep-related medical disorders. Over 300 hours of individual talks were presented by hundreds of speakers. There were 12 keynotes and more than 1,100 posters to view. I wanted to be in three places at once.Read More
The expansion of telemedicine is changing the landscape of providing Dental Sleep Medicine and oral appliances. This article will address key issues and regulations dentists and dental practices should consider and navigate in order to avoid potential pitfalls and liability.Read More
The Oventus O2Vent line of oral appliances recently added the O2Vent Optima. The Optima achieved 510k market clearance from the US Food and Drug Administration late this summer. The Optima is available in Canada, the US and Australia. The Oventus focus is on this newly available entry into market.Read More
Are you ready? As we approach 2020 there are many things I’m excited about that will bring awareness to your dental sleep medicine practices across the US. New technology, public awareness and collaboration all will play a role in patients asking dentists about sleep breathing and optimal airway health. Again I ask, are you ready?Read More
Increasing laboratory fees, decreasing insurance reimbursement, costly remakes, lengthy turnaround times, and patient intolerance can significantly impact the operating costs and satisfaction of running a dental sleep practice.Read More
As the publisher of Dental Sleep Practice, I have had so many opportunities to read, meet, and learn from “master teachers” — their wisdom comes from many fields, from dental KOLs to management gurus to technology and self-improvement. One of the ways that I keep their tenets in mind is through collecting meaningful quotes — one of my greatest passions. Quotes from Wayne Dyer, Jim Rohn, Zig Ziglar, Marianne Williamson, and Tony Robbins reflect where I’ve been and what I’ve achieved in my half century on this earth. Each insight, opinion, and perspective has served as an integral part of my own personal growth, as well as the growth of each of MedMark Media’s publications. In the coming year, MedMark Media celebrates its 15th birthday!Read More
In nearly 20 years of practice in sleep disorders, I’ve seen transitions from PSG to HSAT, from all-CPAP to more inclusion of OA therapy for patients of all levels of diagnosis. But now, I believe the next evolution in OSA treatments will be hybridized practice and hybridized therapies.Read More
Offering continuing education courses for professionals seeking more knowledge in the fields of craniofacial pain and sleep related breathing disorders. For more than 15 years, they have been providing an integrated approach to patient care for adult and pediatric patients with sleep-related breathing disorders, and for the full range of craniofacial pain, including facial neuralgia, orthopedic dysfunction of the TM joints, musculoskeletal pain, and primary headaches (migraine, tension, cluster). They understand the complexities of cranio-facial pain and sleep disorders — how they overlap and how they impact the lives of millions.Read More
Great Lakes Dental Technologies is pleased to offer the Medley Sleep Appliance for patients suffering from sleep apnea and nighttime snoring. The unique Medley appliance features a platform with dual configuration options that can accommodate different advancement mechanisms including: rigid nylon links, elastomeric (EMA) straps, or telescopic Herbst® rod sleeve arms. Medley offers personalized advancement options for ultimate patient comfort without treatment delays or the need for multiple appliances.Read More
This is the third in a series of articles focused on effectively attracting sleep patients through digital branding and marketing.
In the previous two articles we discussed the importance of creating a brand identity for sleep that is independent of your general dental practice brand and generating supporting assets that position you as the recognized authority in your market.
The third step in implementing a successful direct-to-patient digital marketing strategy is proactively promoting your sleep practice online. In other words, letting potential sleep patients know that you exist and that you offer an excellent solution to their sleep breathing issues.Read More