Calculated Risks Add Up to Greatness

Publisher Lisa Moler says that taking calculated risks and thinking outside of the box can result in your dreams becoming reality. 

Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” – William Shakespeare

Calculated risks
Lisa Moler
Founder/CEO, MedMark Media

Each of us has our own idea of greatness. While some want to stand in the spotlight, others want to aim the spotlight. It’s all a matter of perspective and how you choose to see the light. On the news and social media, we see people who have achieved success. Copycats abound – whether it’s wearing the same styles or seeking the same lifestyle. But, what really is success? After so many years in the publishing business, I have seen many people, both doctors and non-clinical, achieve success. But the ones who achieve greatness have something in common. They don’t do what everyone else is doing. They find their passion, think outside of the box, and take calculated risks to reach their goals.

One of the most interesting parts of being a publisher is that I get to meet people and read articles by people who take calculated risks. In the dental business, that usually entails devising new techniques or products. Sometimes it seems that everything that could be invented has already been invented. Who would have thought that implants could have a success rate of up to 98% or that sleep-disordered breathing could be treated at a dental practice? Remember when braces were just metal wires, brackets, and bands? Now, we can chose from lingual braces, 3D printed brackets, clear aligners, and many other ways to create perfect smiles in less time than ever before. Endodontics also has come a long way too – lasers, files of different shapes, sizes, and materials, and cleaning and disinfection instrumentation that leads to less pain and positive outcomes. All thanks to dentists, scientists, and non-clinical people who saw a problem that needed not just a solution, but their solution.

In the fall issue, our innovative authors have provided us with interesting and educational content. Our cover story by Dr. Mark Abramson explains the philosophy and science behind the development of the OASYS Oral/Nasal Airway System™. In her CE, Dr. Amalia A. Geller delves into the fascinating topic of epigenetics and how genes affect craniofacial development and treatment. Our Clinician Spotlight shines on Dr. John Remmers who talks about how clinicians can use current evidence to guide therapy and make a difference in longevity, sleepiness, and death from cardiovascular disease. Don’t forget to check out our Special Section about the Greater New York Sleep Symposium featuring event speakers and sponsors.

Whatever profession you chose, and whatever path you take, make sure that you follow your passion. Work hard and build a trusted team to help reach your goals. While your dreams are becoming reality, there are sure to be some nightmares, even during the day. But the things you lose sleep over can bring you satisfaction beyond your wildest dreams. We all have greatness in us. We just have to have the courage to discover it and share it.

After taking calculated risks and steering toward greatness, don’t forget to enjoy yourself along the way. Read “A Little Bit of Summer,” by Lisa Moler in our summer issue at

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